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Grants to USA BIPOC Women and BIPOC Women-Led
Nonprofits and For-Profits to Promote Health and Wellness

Power of She Fund Grant: Wellness for All

Agency Type:

Foundation / Corporation

Funding Source:

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Women’s Sports Foundation and Athleta

Deadline Date:

07/15/22 5:00 PM ET


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Grants of up to $10,000 to USA and territories BIPOC women entrepreneurs and nonprofit and for-profit organizations led by women of color for fitness and wellness initiatives. The purpose of this program is to promote inclusivity and increase access to wellness resources for female BIPOC communities.

Well-being for All, a Power of She Fund grant, supports women of color entrepreneurs and women of color-led organizations committed to making wellness and fitness more accessible, and to making well-being resources more inclusive to female BIPOC (Black, Indigenous, People of Color) communities. In 2022, 15-time GRAMMY Award winner Alicia Keys will join Well-being for All (formerly Wellness for All) as an advisor and mentor.

An advocate for women’s empowerment, Alicia will help select grant recipients and provide the community with mentoring resources and learnings from her own well-being journey over her career.

Funds can be used for, but are not limited to, the items listed below. 

  • Purchase of new software, hardware, website, and email tools to implement their project vision
  • Leasing of physical space for events, program operations, community gatherings
  • Marketing, communications, PR, operational, and business expenses

GrantWatch ID#:

GrantWatch ID#: 197178

Estimated Total Program Funding:


Estimated Size of Grant:

Grants will be $10,000 per organization.

Additional Eligibility Criteria:

Applicants must meet the following requirements to apply:
- Women of color entrepreneurs, actively creating or building businesses and/or programs that aim to make well-being and fitness practices more inclusive to female BIPOC communities
- Women of color-led non-profit organizations or for-profit businesses whose purpose is to make well-being and fitness more inclusive to female BIPOC communities

Applicants who fail to meet these requirements will be deemed ineligible.

Grant Requirements
- A non-profit or for-profit business located in the fifty (50) United States, District of Columbia or U.S. Territories
Participation by program staff and participants in the Women’s Sports Foundation program evaluation (e.g. pre and post program surveys), webinars and other events
- Completion of a final report detailing the impact of the program and how the funding was used
- Agreement to work with funders to 1) provide program information, licensed photography, licensed video content and testimonials, and 2) to participate in media opportunities and site visits, as requested, during the course of the program
- Use of program recipient’s name and marks in marketing, driven and owned by Athleta
- Acknowledgement of both funders, the Women’s Sports Foundation and Athleta in a manner that is aligned with their brand guidelines

Funds may not be used for personal expenses of any kind.

Pre-Application Information:

The application will open on Wednesday, June 1, 2022, and close on Friday, July 15, 2022, at 5 p.m. EST. Well-being for All grant recipients will be announced by October 31, 2022. This information is subject to change.

During the program application period, an authorized representative must visit Foundant GLM, the Women’s Sports Foundation’s grant-management system, and follow the directions to register a new user profile or update an existing profile. Limit one (1) profile per person/email address. Once your profile is registered, you will be able to save and submit your application on the website.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply Online:

If you have any questions after reading these guidelines carefully, please contact Elizabeth Flores-Amaya: 516.307.3915 or

URL for Full Text (RFP):

Geographic Focus:

USA: Alabama;   Alaska;   Arizona;   Arkansas;   California;   Colorado;   Connecticut;   Delaware;   Florida;   Georgia;   Hawaii;   Idaho;   Illinois;   Indiana;   Iowa;   Kansas;   Kentucky;   Louisiana;   Maine;   Maryland;   Massachusetts;   Michigan;   Minnesota;   Mississippi;   Missouri;   Montana;   Nebraska;   Nevada;   New Hampshire;   New Jersey;   New Mexico;   New York City;   New York;   North Carolina;   North Dakota;   Ohio;   Oklahoma;   Oregon;   Pennsylvania;   Rhode Island;   South Carolina;   South Dakota;   Tennessee;   Texas;   Utah;   Vermont;   Virginia;   Washington, DC;   Washington;   West Virginia;   Wisconsin;   Wyoming

Array ( [0] => American Samoa (USA); [1] => Guam (USA); [2] => Puerto Rico (USA); [3] => Virgin Islands (USA); [4] => Northern Mariana Islands (USA); )

USA Territories: American Samoa (USA);   Guam (USA);   Puerto Rico (USA);   Virgin Islands (USA);   Northern Mariana Islands (USA);

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