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Special Event Partnership Funding

Grants to Washoe County, Nevada Organizers for
Events that Promote and Benefit Local Tourism

Agency Type:


Funding Source:

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Reno-Sparks Convention and Visitors Authority (RSCVA)

Deadline Date:

11/26/19 2:00 PM PT


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Grants to Washoe County, Nevada organizers for events to benefit the local community and boost local tourism. Events should seek to attract overnight visitors to the area, promote the funding source's branding image, and have a spectator component. Historically these special events have included, but are not limited to, festivals, fairs, community events, and certain sporting events.

The funding program is a marketing opportunity, providing financial resources that enable an event to broaden their advertising and promotional efforts (to potential out-of-market visitors) that would otherwise not be possible. Partnership Funding is not intended to supplement event production expenses or to augment net income.

An event’s use of RSCVA funding dollars in their advertising and promotional efforts must positively highlight the communities of Reno, Sparks, Incline Village/Crystal Bay, and Washoe County as an attractive place to live, work and play. Event messaging should support the RSCVA brand, not contradict it, and should never convey a negative parody of the destination, even if unintentional.

The RSCVA is funded by transient lodging taxes and tourism surcharges generated when paid lodging is utilized in Washoe County. Therefore, Partnership Funding is earmarked for events that occur in Washoe County and have a history of, or the potential for, attracting overnight visitors to Washoe County.

If an event occurs outside of Washoe County, it may be considered if the venue location is close to Washoe County and in an area without significant commercial lodging. The event must also promote Washoe County as the primary bed base and generate significant room nights in Washoe County.

GrantWatch ID#:

GrantWatch ID#: 174820

Estimated Total Program Funding:


Term of Contract:

Events should occur in the 2020 calendar year.

Additional Eligibility Criteria:

Qualified vendors may apply for funding.

The following guidelines may assist in determining eligibility:

- Only the principal producing entity of a special event can apply for funding consideration. Likewise, only one organization will be considered for funding on behalf of any single event.
- Venues do not qualify for funding consideration, even if their intent is to provide supplemental marketing support for one or more events taking place at their facility. However, if a venue is the principal producing entity of a specific event, they may submit an application for consideration.
- The event currently promotes, or desires to promote, to potential out-of-market, overnight visitors (spectators and/or participants) and is not primarily an activity for local residents.
- The event can generate overnight visitors for Washoe County lodging entities.
- The event is fundamentally not a conference, meeting, trade show, workshop or expo.
- The RSCVA will not be the sole/primary revenue source for the event and the event will not be dependent upon receipt of RSCVA Partnership Funding in order to occur.
- A funding request cannot exceed 25% of an event’s overall cash operating budget. In-kind goods or services extended to an event by suppliers and partners do not qualify towards calculating the 25% limit.
- The funding request should reasonably equate to the cost of the new marketing initiatives that the event wishes to implement. Awarded funds must be used for advertising, marketing and promotional efforts, not event operations.
- The event can/will occur annually in Washoe County and does not intend to be held one-time only. There is not a limit regarding the number of consecutive years the event can occur in the destination. The event is definite, not tentative.
- The event must have a spectator component, promote activities to the public (spectators), and does not require the public to purchase a membership or pay annual dues to attend. Spectator ticket or activity fees are acceptable.
- The event will secure partnerships with at least two Washoe County lodging properties as the event must benefit more than a single lodging entity. Partnerships can be in the form of cash/in-kind sponsorship, room block, special room rate, venue location or marketing/promotional assistance. The event will acknowledge their lodging partners on their website. Funding requests of less than $1,000 require only a single property partner.

Pre-Application Information:

- Funding applications will be available by September 30, 2019.
- The deadline for events to submit an application for 2020 calendar year funding is November 26, 2019 (2:00 p.m. PT).
- All submissions will be evaluated by a panel in early January 2020.
- The recommendations will then be considered by the RSCVA Board in late January for possible approval.

If you are a new event to the area in 2020, please contact the Events & Digital Marketing Manager about possible funding options.

To avoid the possibility of a late submission due to computer malfunctions or transmission errors, consider submitting the application prior to the deadline.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Online application:

Direct questions to:
Tasha Courtney
RSCVA Events & Digital Marketing Manager

4001 S. Virginia Street, Suite G
Reno, NV 89502-6019

URL for Full Text (RFP):

Geographic Focus:

USA: Nevada: Washoe County

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