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Grants to Nevada Event Producers and Organizations
to Support Annual Events that Boost Local Tourism

Special Event Partnership Funding

Agency Type:


Funding Source:

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Reno-Sparks Convention and Visitors Authority (RSCVA)

Deadline Date:

08/05/22 5:00 PM PDT


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Grants to Nevada event producers and organizations to support annual events that boost local tourism in eligible locations. Funding is intended for events with the potential to generate overnight stays in local lodging properties. Eligible events include, but are not limited to, festivals, fairs, community events, and certain sporting events. Funding is earmarked for events that occur in Washoe County and have a history of, or the potential for, attracting overnight visitors to Washoe County.

Reno Tahoe facilitates a Special Event Partnership Funding program for annual special events. The program provides financial resources that enable events to broaden their promotional efforts (to potential out-of-market visitors) that would otherwise not be possible. The event’s use of Reno Tahoe funding dollars in their advertising and promotional efforts must positively feature the communities of Reno, Sparks, Incline Village/Crystal Bay and Washoe County as an attractive place to live, work and play. Event messages should support the RSCVA’s branding efforts.

If an event occurs outside of Washoe County, it may be considered if the venue location is close to Washoe County and in an area without significant commercial lodging. The event must also promote Washoe County as the primary bed base and generate significant room nights in Washoe County.

Relating to the Partnership Funding program, special events are defined as: An organized annual event that generates overnight visitors for two or more Washoe County lodging properties, as well as out-of-area marketing exposure, and is of interest to the general public. Historically these events have included, but are not limited to: festivals, fairs, community events and certain sporting events. Qualified events must reinforce the RSCVA’s branding message, provide the RSCVA with a sustainable and appealing destination message, and attract overnight visitors.

For program goals, see

For information on event eligibility, see

GrantWatch ID#:

GrantWatch ID#: 174820

Estimated Size of Grant:

A funding request cannot exceed 25% of an event’s overall cash operating budget.

Additional Eligibility Criteria:

The following guidelines may assist events in determining eligibility for, or compatibility with, the funding program:
- Only the principal producing entity of a special event can apply for funding consideration. Likewise, only one organization will be considered for funding on behalf of any single event.
- Venues do not qualify for funding consideration, even if their intent is to provide supplemental marketing support for one or more events taking place at their facility. However, if a venue is the principal producing entity of a specific event, they may submit an application for consideration.
- The event currently promotes, or desires to promote, to potential out-of-market, overnight visitors (spectators and/or participants) and is not primarily an activity for local residents.
- The event is fundamentally not a conference, meeting, trade show, workshop, or expo
- Reno Tahoe will not be the sole/primary revenue source for the event and the event will not be dependent upon receipt of Partnership Funding in order to occur. A funding request cannot exceed 25% of an event’s overall cash operating budget. In-kind goods or services extended to an event by suppliers and partners do not qualify towards calculating the 25% limit.

For further information regarding eligibility, see the URL for Full Text (RFP), below.

Pre-Application Information:

Submission Deadline for 2022/2023 Funding: August 5, 2022 at 5 p.m. PDT
*This application is only for BRAND-NEW EVENTS within the current funding cycle. Application for established events looking for funding will be available late 2022.

To avoid the possibility of a late submission due to computer malfunctions or transmission errors, consider submitting the application prior to the deadline.

Submissions are accepted once a year and will run on a fiscal year schedule, July-June.

The Reno Tahoe Marketing Events Manager is happy to meet with an event to discuss the Partnership Funding program as well as the submission process.

The event should secure partnerships with at least two Washoe County lodging properties as the event must benefit more than a single lodging entity. Partnerships can be in the form of cash/in-kind sponsorship, room block, special room rate, venue location or marketing/promotional assistance. Funding requests of less than $1,000 require only a single property partner.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.


Tasha Holloway, Sr. Marketing Events Manager
Office: 775-827-7721
Fax: 775-827-7781

Reno-Sparks Convention & Visitors Authority
4065 S.Virginia St., Suite 100
Reno, NV 89502

URL for Full Text (RFP):

Geographic Focus:

USA: Nevada: Washoe County

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