Reno-Sparks Convention and Visitors Authority (RSCVA)
08/05/22 5:00 PM PDT
Grants to Nevada event producers and organizations to support annual events that boost local tourism in eligible locations. Funding is intended for events with the potential to generate overnight stays in local lodging properties. Eligible events include, but are not limited to, festivals, fairs, community events, and certain sporting events. Funding is earmarked for events that occur in Washoe County and have a history of, or the potential for, attracting overnight visitors to Washoe County.
Reno Tahoe facilitates a Special Event Partnership Funding program for annual special events. The program provides financial resources that enable events to broaden their promotional efforts (to potential out-of-market visitors) that would otherwise not be possible. The event’s use of Reno Tahoe funding dollars in their advertising and promotional efforts must positively feature the communities of Reno, Sparks, Incline Village/Crystal Bay and Washoe County as an attractive place to live, work and play. Event messages should support the RSCVA’s branding efforts.
If an event occurs outside of Washoe County, it may be considered if the venue location is close to Washoe County and in an area without significant commercial lodging. The event must also promote Washoe County as the primary bed base and generate significant room nights in Washoe County.
Relating to the Partnership Funding program, special events are defined as: An organized annual event that generates overnight visitors for two or more Washoe County lodging properties, as well as out-of-area marketing exposure, and is of interest to the general public. Historically these events have included, but are not limited to: festivals, fairs, community events and certain sporting events. Qualified events must reinforce the RSCVA’s branding message, provide the RSCVA with a sustainable and appealing destination message, and attract overnight visitors.
For program goals, see https://www.rscva.com/wp-content/uploads/2021/12/PF-Program-Information-merged.pdf#page=1.
For information on event eligibility, see https://www.rscva.com/wp-content/uploads/2021/12/PF-Program-Information-merged.pdf#page=2.
GrantWatch ID#: 174820
A funding request cannot exceed 25% of an event’s overall cash operating budget.
Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.
Apply Online: NOT AVAILABLE YET
Tasha Holloway, Sr. Marketing Events Manager
Reno-Sparks Convention & Visitors Authority
4065 S.Virginia St., Suite 100
Reno, NV 89502
USA: Nevada: Washoe County
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